The attitude of Indian women towards the real estate sector is changing. The number of people investing in the real estate sector is steadily increasing to meet their future financial needs. Along with economic empowerment, favourable policies and changes in social conditions are helping them to make independent decisions in the real estate sector.
The Anarock Consumer Sentiment Survey has revealed that lower stamp duty and special housing loan schemes for registering properties in women’s names are pushing them towards property ownership. It is stated that women are not being influential in buying houses but are moving towards taking independent decisions. A recent study revealed that 78 percent of women buyers buy houses for personal use rather than as an investment. This is a crucial change in this regard, the report said. 61 percent of women revealed that home is their priority. It reflects the long-term value and security of property ownership.
In terms of area, 57 percent voted for the smallest 3 bhk, and 29 percent showed interest in 2 bhk. At the same time, most people are showing passion for the houses in the segment between Rs. 45 lakh and 90 lakh. Moreover, they are choosing ready-made properties or properties that will be completed within six months. Women believe that home ownership brings independence, stability, and security. As a result, they are showing aggressiveness in their real purchases.
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